grameenfriends.com is an aggregated assisted e-commerce platform developed by grameenfriends & co. ltd. Bangladesh to extend the benefit of e-commerce to rural people and to reduce the gap of communication between industry stakeholders.
It enables a marginalized rural entrepreneur especially women without internet access, who produces several traditional handicrafts and of the goods, to connect buyers and sell it trough the virtual platform.
It also helps rural people to buy goods. It is connected with large national and international e-commerce companies.
The objectives of the Grameenfriends are to generate employment and to address the profitability of the local private sector and stakeholders through increasing sales. More specifically the initiative aims to:
- Empowering rural women by providing sustainable income generating opportunity
- Creating win-win business partnership-business to business or B2B, business to consumer or B2C
- Sustainable enterprise development through local private sector/stakeholders linkage